The daily operations of INDIGART Designs LLC are possible thanks to a committed team of Latinx millennials located in Sweden, Germany and the United States. We have partnered with five indigenous cooperatives in Guatemala that benefit over 500 women weavers and their families. Our creations would have not been possible without the artisanship and skills of Tz’utujil and K’iché women that want to share their art with the world.


María de León

Founder & Ethical Business Developer

María is originally from the city of Quetzaltenango in Guatemala. She envisioned the creation of INDIGART during her business studies at Jönköping University in Sweden, and made it a reality when she immigrated to the United States. María has many years of experience in managing projects in Latin America and working with vulnerable populations in this part of the world. María lives in Virginia and travels to Guatemala often.

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Nathali Elfström

Creative Director & Lead Fashion Designer

A native of Söderhamn, Nathali is half Ecuadorian and half Swedish, and has worked in the fashion industry in Paris, Amsterdam, Stockholm and Berlin. She has a degree in fashion design from the Swedish School of Textiles, and presented her graduation collection at the Stockholm and London Fashion Weeks. Nathali has experience in knit, weft and redesign. Through her work, Nathali supports the LGBTQ+ community.


Viktoria Roussina

Sales & Marketing Advisor

Viktoria was born in Sweden, and has Russian and Latin American roots, while currently based in Berlin, Germany. She has more than nine years of experience in sales and marketing through various roles in retail in Sweden, Spain and Germany. Her passion and expertise is in digital strategies for ethical and sustainable fashion brands.